The Beginning

The story of Gamma Technologies begins as an opportunity for Adventure Advertising. Recognizing it as a high-end product in need of matching representation, Adventure Advertising pitches the first two of several identity options to their new client. This campaign introduces the "sine-line" graphical element.

Version Two

Attempting once again to spice up the look of the product, Adventure Advertising creates pitch number two for Gamma Technologies. A new look and flavor are created for the packaging elements, and bolder color blocks are introduced for the print ad components.

Steelers Fans?

With another attempt at something new for Gamma, Adventure Advertising provides a third option for Gamma Technologies. A clean, colorful solution also introduces a new look and feel for the Force™ and Edge™ brands, as well as the "Better fishing through science" tagline. In this version, the logo varies between the latest version (left,) and the one created in the previous attempt. Coincidentally, Gamma Technologies is based out of Pittsburgh, Pennsylvania, home of the Steelers NFL football team (although the Steeler's NFL football team was not the source of the inspiration.)