The Real Enthusiast Agency
Adventure Advertising is a boutique agency specializing in the development, execution, and measurement of intergrated marketing solutions for leading endemic and non-endemic brands seeking to connect with the 140 million Americans who are passionate about fishing, marine, hunting and related outdoor activities.
We live, breathe, eat and sleep the outdoors … Like no other agency in the business. We do a better job of helping our clients reach their customers because we are their customers. With nearly 100 years of combined outdoor industry experience, it's in our DNA and is what makes us great at our jobs. And, when we aren't creating programs to reach this active segment, we're out doing it ourselves.
MEET OUR TEAM
Jason
Jason Meninger
Partner
I serve as our CFO and am also involved in new client acquisition where I adeptly ‘angle' the sales, negotiation and subsequent media strategy that follows landing the big ones. I'm originally from Maryland, moved to the south where I kept my gills and quill together at Game & Fish Publications and B.A.S.S., Inc. After a few years with B.A.S.S., I made the leap into entrepreneurship as a part of the founding Adventure Advertising team.
When I'm not in the office . . .
I'm fishing professionally on the FLW Tour, where I've been nationally ranked since 2006.
Jeff
Jeff Espy
Partner
I head up our F2F (face-to-face) marketing division, spearheading the conception, development, staffing, execution and ROI evaluation of mobile marketing solutions for our clients. In addition, I'm also actively involved in sales, client services and overall company operations.
When I'm not in the office . . .
You can find me training for—or running—a marathon (currently 21 states down on my 50-state goal). I'm also an avid road cyclist, and enjoy hiking, camping or paddling. If it takes place in the outdoors, my wife, kids and I are all about it!
Bruce
Bruce Hyer
Partner
I like to remove limitations. We grew our business in an unorthodox manner, far from the beaten path, where high production values and innovative creativity can be applied in a very old-school, sometimes anachronistic marketplace. Where photography, video, graphic design and writing aren't necessarily the domains of different departments. As Partner and head of the creative staff, I encourage our team to continue developing their own talents, sometimes in new or alternate directions, and without the limitations typically found in traditional ad agencies.
When I'm not in the office . . .
You'll find me with family, in Georgia, West Virginia or Alabama. I have a camera with me pretty much all the time (and have since I was 15), even when I'm fishing on the Elk River, skiing or playing golf.
Mamie
Mamie Putman
V.P. of Production / Senior Art Director
As AA's Vice President of Production and Senior Art Director since 2000, I manage the art department staff and design much of the work that we produce. I am known as a sassy artist whose laughter is tempered by great attention to detail; my innate ability to manage projects with zeal and optimism is an invaluable asset to our clients.
I am a graduate of the University of Montevallo (Alabama). With the contemporary trend toward computer creativity, I use my classical talent in painting and drawing to enhance and massage visual messages that exceed client expectations.
When I'm not in the office . . .
I spend my off-hours clipping coupons, heading up my neighborhood HOA, or with my husband and two mini schnauzers—Schultz and Rolfe—enjoying a movie or at the dog park.
Gino
Gino Reinhart
Associate Creative Director
As AA's Associate Creative Director, I collaborate with our staff to generate lasting ideas and concepts. I seek to push the limits of new media and adapt them to our clients' needs. I joined the AA team after a seven-year stint in NYC. I graduated from the University of Notre Dame, completing a double major in sculpture (BFA) and a Bachelor's degree in computer applications with a minor in graphic design. I find inspiration in the world around me. I am a self-proclaimed movie buff, sports fanatic, music junkie, world traveler, all things pop culture, artist, photographer and explorer.
When I'm not in the office . . .
I enjoy just being outside playing sports, fishing and paddling on the river, watching movies, traveling, exploring, cooking, spending time with my wife, twins and dogs.
Shane
Shane Durrance
Director of Photography and Videography
I grew up in a small, one-red light town in southern Alabama where the outdoors always played a central role in my life. From a young age, I had a fishing pole permanently attached in one hand and a camera in the other at all times! God has blessed me with the opportunity to combine all of my passions into a career and I am very fortunate to be doing what I love, and loving what I do! I am an award-winning (Pulitzer-nominated) photographer and have been working with AA since early 2012.
When I'm not in the office . . .
I'm fishing, hunting, or excavating Indian relics from our archaic ancestors near the Flint River.
Mitch
Mitch Rood
Art Director | Graphic Specialist
After a 16-year run with Turner Broadcasting as a Senior Designer responsible for creating, executing, and managing digital creative spanning multiple brands, I switched gears and joined the Minor League Baseball ranks with the Gwinnett Braves, the Triple-A minor league affiliate of the Atlanta Braves, where I served in multiple capacities ranging from Show Director to Art Director. Prior to my time at Gwinnett and while at Turner, I took on rolls within the Atlanta Braves, Atlanta Hawks and Atlanta Thrashers organizations. For me, inspiration comes from everywhere … You'll find me mesmerized by the smallest of objects, textures—or creatives—trying to determine how a particular execution was created or realized. In essence, I have creative ADHD ... Or a hyper sense of creative awareness! I'm always striving for a better or different way of expressing, graphically, the world around me.
When I'm not in the office . . .
I enjoy teaching and coaching competitive fastpitch softball, traveling from state to state as an ambassador for the game. When not on the diamond, you'll find me on the court coaching girls basketball as well. Beyond sports, my life revolves around my two teenage children and wife. Basically, we're an active family that's always on the move!
Jill
Jill Gerow
Director of Internet and Technology
As the Director of Internet and Technology, it's my job to find and implement the technology that is needed to support the creative geniuses in the office. They're known to come up with a lot of crazy ideas, so no two days are the same!
I have a B.S in Information Systems from Virginia Tech (GO HOKIES!) and a Masters in Management of Information Systems from the University of Colorado. My expertise is in database management and process automation but, basically, I just make things work.
When I'm not in the office . . .
I like to be outside enjoying the 300+ days of sun in my hometown of Golden, Colorado. I enjoy camping, hiking, biking, music festivals and watching football.
Tim
Tim Fletcher
Director of Digital Marketing and Analytics
As AA’s Director of Digital Marketing & Analytics, I am responsible for the development, execution, and optimization of all client and brand marketing strategies in the digital space. Essentially an Atlanta native, I’ve also spent time in Toronto, Tampa Bay and South Carolina. I’ve been an Internet marketing professional for the last seven years, most recently serving as the Internet Marketing Director for DigitalSherpa.
When I'm not in the office . . .
I’m either with my wonderful wife and three boys or coaching two travel baseball teams and helping to grow and manage our start-up baseball development and training program, East Atlanta Baseball. We currently coach or train nearly 100 of Metro Atlanta’s best youth baseball players, and enjoy helping them reach their goals as they move on to the next level.
Mike
Mike Pirolo
Group Account Director
I joined AA as Group Account Director/Business Development lead in May 2012 after moving back to Atlanta and 20+ years in the advertising jungles of NYC, Chicago, Detroit and SoCal with venerable agencies like Y&R, Ogilvy and Bates North America. I've had the good fortune to run national client teams for Miller Brewing Company, Ford/Lincoln Mercury, Pirelli, Chrysler and survived Sears . . . More recently I ran the North American Agency team at Getty Images and worked for a Canadian social media company that developed a platform through Facebook and Twitter. Having grown up in New England, I caught my first blue at the age of 5 and have been bleeding saltwater ever since. I never thought I'd be able to have this much fun at work!
When I'm not in the office . . .
I'm spending time with the family either shark fishing in the Keys, watching my teenage son play baseball or—much to my wife's chagrin—watching the WWE with him.
Keena
Keena M. McClendon
Senior Account Manager
As Senior Account Manager, I am responsible for leading our team of accounts and spearheading client communication between our clients and the AA departments. I ensure that all aspects of our projects stay on track and meet approved goals and objectives, and serve as the go-to person for ensuring our client projects’ success throughout the process. I have more than 10 years of experience in integrated marketing communications, with an emphasis in advertising, event media, journalism, custom publishing and public relations.
I am a graduate from the University of Kansas. Receiving a Master of Science in Journalism—Integrated Marketing Communications—while working full-time is one of my biggest accomplishments. I also hold a BA in English and a BS in Journalism from the UK.
When I'm not in the office...
I am daydreaming about being a mermaid…I love most water and beach sports. I also delight in exploring the world around me, which includes traveling, visiting museums, attending plays and performances, reading books, taking classes, exercising, cooking, and trying new, exciting things.
Brandon
Brandon Williamson
Marketing Coordinator
As Marketing Coordinator here at AA, I'm kind of a behind-the-scenes guy who's involved in many aspects of the company's internal workings. I've played soccer and lacrosse for 15 years, and might have gone pro if my knees could have handled it! I consider myself unstoppable in any outdoor yard game. If you're into horseshoes, corn hole, ladder or disc golf, or lawn darts, bring it on!
When I'm not in the office...
I am doing something outdoors, shooting archery, hiking, camping, fishing, boating and sailing on the lake. Also I am a welder and metal fabricator. I love spending time with my daughter (she is my little mini me), and cant wait to take her along on my adventures when she's a little older.
Ian
Ian Pierce
Face-to-Face Marketing Manager
Serving as the Exmark Outdoor Tour Manger since 2009, I travel to convention centers and retail outlets around the country promoting our clients' products to consumers at the outdoor industry's top fishing, hunting and marine shows. I set up the show footprint and work the shows together with local client distributors, sales representatives and retailers. We work as a team to interact with consumers and generate sales.
When I am not in the office...
I am out saltwater fishing, power boating, sailing and kayaking in Tampa bay, Florida. I also enjoy mountain biking on the Pinellas Trail near my home.
Shaye
Shaye Baker
Social Media Content Manager
As AA’s Social Media Content Manager, I generate and deliver authentic, relevant content through our clients’ social media outlets. My first passion is and always has been bass fishing, thus I've lived the majority of my life without walls. Ironically enough, I now work in social media, a likewise wall-less and ever-changing environment. I try to approach social media as if it were a fishing trip with a friend: focussing on keeping things fun and exciting but, ultimately, making sure we get the bites we're after.
When I'm not in the office . . .
In case you missed the foreshadowing, I’m typically on the water if I’m not at my desk. I also enjoy photography and journalism, having had work published by FLW, Wired2Fish and B.A.S.S. A wise man once said, “Find a job you love and you’ll never work a day in your life.” I couldn’t agree more, as life is too short to be lived any other way.
Rachel
Rachel Berhannan
Controller
As Controller, I oversee the accounting and human resource functions here at Adventure. I am a CPA that left the corporate world in 2006 to start my own business helping clients that don't need a full time CFO/Controller. I have worked in accounting for about 30 years and I still love it and being a part of helping businesses grow. I also provide assistance to non-profit organizations.
When I'm not in the office . . .
I like playing with my adorable grandson, Alden. I also enjoy spinning, swimming, hiking and good, old-fashioned walks. You might also catch me doing a stand-up comedy routine!
Travis
Travis Stowe
Hybrid Designer
I'm what's considered a Hybrid Designer, or a jack of all trades when it comes to design. I have a degree from Full Sail University with a focus in 3D Animation and VFX. I'm a self-taught Web designer/programmer and I'm always pushing myself to learn where the Web is going and how to stay on top of the curve. I consider myself a laid back kind of person with a huge passion for the outdoors.
When I'm not in the office . . .
I'm fighting crime as a superhero. (Not really but it sounds cool!) In truth, I'm either shooting my bow, at the gym (got to stay healthy!), rock climbing, golfing, planning my next backpacking trip, hanging out with good friends, or eating great food and socializing. Life is too short to be inside all the time!
OUTDOOR MARKETPLACE
Everyone has a passion. For millions of Americans, that passion revolves around the outdoors—fishing, hunting, boating, camping, cycling, hiking and more. And when it comes to understanding the nuances behind these passions, well, frankly, you either get it or you don't.
We get it. We're keenly aware that Americans have inherited a spectacular backyard. From majestic national parks to urban trails and green spaces, America's great outdoors offer all of us a place to get up, get out, exercise, bond with family and reconnect with nature. According to the latest research, outdoor recreation remains a key part of the American lifestyle, with strong participation rates and encouraging trends among youth.
Our Industry-Leading Partners
Each of these best-in-class brands has a story. We specialize in telling their stories, honestly and authentically, to the right people where they live, work and play with big ideas, bold creative and custom content.
Our Office Is The Outdoors
The Chattahoochee River,
a stone's throw from our office.
554 West Main Street, Suite 202Buford, GA 30518
(p) 678.730.4770
(f) 678.730.4775
(e) info@adventureadv.com
Headquartered in Buford, GA on the banks of Lake Sidney Lanier
in the foothills of the Appalachian Mountains, we're blessed with easy—and regular—access to some of the best fishing, boating, hiking, trail running, camping and paddling the eastern United States has to offer. This is where you'll find us on assignment, or breaking a sweat over our lunch breaks!
Inside our office, you'll experience a modern, fully equipped facility. Our infrastructure includes a state-of-the-art, design and photo studio. If you're in the neighborhood, feel free to stop in. We'd
love to show you around or, better yet, get out and wet a line or
hit the trail!