Summer 2009

Face-to-Face (F2F) Programs Lead the Way as the Exmark Outdoor Tour Returns to the Road

After a two-month hiatus, Exmark, the industry’s most trusted name in mowers, is back on the road with the Exmark Outdoor Tour. Developed and executed by Adventure Advertising, the Exmark Outdoor Tour is a traveling road show designed to excite, educate and motivate fishing, hunting and boating enthusiasts. The Tour is canvassing the entire eastern United States, creating fun, memorable consumer experiences, delivering powerful channel support, and, most importantly, driving quantifiable sales for Exmark and the Tour’s presenting sponsor, Kawasaki Motors Corp., U.S.A.

A division of Toro and the commercial market share leader in mid-mount zero-turn mowing technology, Exmark is utilizing Adventure Advertising’s significant outdoor market experience to reach out to the core outdoor enthusiast segment. In total, the Tour will visit 42 of the nation’s leading outdoor shows, events and tournaments, logging nearly 30,000 miles over the course of the campaign.

A supporting national and regional broadcast spot, national and regional print ad campaign, and Web site—www.exmarkoutdoors.com—have also been created by Adventure to complement the Tour, reiterate Exmark’s “Mow Less. Fish and Hunt More.” mantra, and confirm Exmark’s commitment to the outdoor lifestyle.

Lowrance Electronics Taps Adventure Advertising for the Most Innovative Product Launch in Company History

Lowrance Electronics—a division of Navico, the world leader in GPS and fish finding technology—recently rolled out its HDS (High-Definition Systems) product line with the help of Adventure Advertising. This roll out represents the company’s most cutting-edge launch since its “Little Green Box” which revolutionized the fishing industry nearly 50 years ago.

Adventure’s marketing deliverables include conception and production of teaser and reveal national print ads, teaser and reveal Web site (www.hdsrevolution.com, now housed at www.lowrance.com) with companion rich-media online ads, national HDS broadcast campaign featuring top Lowrance pros Shaw Grigsby, Scott Glorvigen and George Poveromo, and the recently released HDS Ultimate Upgrade spring sales promotion designed to drive retail sales.

“It’s been a real pleasure working with Adventure Advertising. Every project that we’ve partnered on has been a winner,” states Gordon Sprouse, Marketing Director for Navico. “All of their marketing programs—from our HDS multi-media launch, Eagle and Lowrance catalogs, and Endura handheld GPS launch—have been the best agency work we’ve had created. We look forward to continuing this successful relationship into the future.”

Carolina Skiff Leverages the Power of Broadcast and the Web

Adventure Advertising has recently produced a 30-second “Splash Into Summer” broadcast commercial spot to support the company’s "Go Anywhere. Do Anything." ad campaign, reinforcing the “affordable family fun” positioning and highlighting its versatile product line. The spot is currently running online at www.carolinaskiff.com, an Adventure Advertising-developed site.

In addition, Adventure is currently negotiating local cable commercial buys on top outdoor channels in an effort to drive awareness of—and traffic to—participating Carolina Skiff dealers throughout the Atlantic and Gulf Coast regions.

Adventure To Launch Redesigned Website and Unveil Cutting-Edge Video Capabilities in Conjunction With ICAST

Adventure Advertising, the real enthusiast agency, will launch a redesigned Web site prominently featuring high-impact outdoor imagery and it’s recently acquired high-definition video capabilities in conjunction with the start of this year’s ICAST trade show in mid July.

“Like most agencies, we’re so focused on our clients’ work that we sometimes fail to commit the necessary resources to our own promotional materials. This is all about to change; our redesigned site, recently shot self-promotional video, and other internal promotional materials will now live up to the high standards we set for all our clients. We’re excited to see how the industry responds to our new look,” says Bruce Hyer, partner and creative director with Adventure Advertising.

Keep a look out for Adventure Advertising at ICAST and put the real enthusiast agency to work for your brand!