Spring 2008

A Busy Six Months

We've never been about tooting our own horn (we toot our clients' horns, that's our job), but when we look back over the last few months, we've done a ton of work for wome fairly high-profile clients:

Navico (parent of Lowrance, Eagle, B&G, Navman, Simrad)
Adventure Advertising did some photography for Lowrance back in '06, and we designed the Eagle catalog. Those were nice projects, but we were thrilled to be selected to produce the photography for Lowrance's Global Brand Manual. Over the span of about six weeks, we did photo shoots here in Georgia (Lake Lanier, before it dried up), off Islamorada in the Florida Keys, and at Rhode Island's coastal areas around Narragansett and Newport. (Click here to see samples, or just go to our Work page and click the Navico link under Photography). Now, whenever Lowrance products are portrayed, anywhere in the world, odds are the photos will be ones that we shot.

Then, as if that wasn't enough, we created Lowrance's 2008 ad campaign. (As above, click here or follow the link on our Work page.) We are grateful to Navico-Lowrance for the opportunity and look forward to a continuing relationship.

Exmark
This year's mobile marketing effort is the Exmark Outdoor Tour, sponsored by the leader in professional-grade lawnmowers. A division of Toro, Exmark is using Adventure Advertising to reach out to a core user demographic, the avid fisherman and hunter. The Tour will visit 16 outdoor shows and events and drive about 20,000 miles over the course of four months. A supporting ad campaign (and attendant media buy) was created and is appearing in regional publications wherever the tour is visiting.

Shimano
Adventure Advertising has produced the 2008 ad campaign for Shimano American Corporation's fishing division, along with the media buy. See our latest efforts here, or follow the link on the Work page.

Carolina Skiff
New catalogs were only a first step in our relationship with Carolina Skiff. The web site redesign has been live since mid-August, and, using images from an AA-produced photo shoot in the Florida Keys, we've created the 2008 ad campaign for this growing company. Next up is a new catalog for mid-2008 as well as online video and improved dealer sales materials. (Click here for photos and here for ads, or follow the links off the Work page.)

Gamma Technologies
Adventure Advertising is working on a phased-in re-branding program for this Pittsburgh-based manufacturer. A major player in the tennis market, Gamma has signed AA to help market their fishing line. The AA-produced 2008 ad campaign is in progress, with new identity elements, and packaging, video and more are on the way. Click here to see the ads, or follow the Gamma link off the Work page.